Notice

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  • Notice

    [Notice] Notice on changes of the Air Busan Incheon Airport Terminal
    2025-06-26

    Dear Valued Customer,

    Thank you for visiting Shilla Duty Free store.


    We would like to notify you that as of July 29th 00:00, the terminal for all flights of Air Busan(BX) will be changed to T2.

    Accordingly, the pick-up counter will also be changed to T2.

    Those who were previously guided to T1 (West) are also requested to visit the T2 pick-up counter when using flights after 00:00 on July 29th.


    ■ Date of change : 29th of July 2025 00:00

    ■ Target of change : Customers using the Air Busan flights 

    ■ Location of change : Terminal T1(West) pick up counter→ T2 pick-up counter


    Please note the changes when shopping.


    We will always strive to do our best for a satisfactory shopping experience.

    Thank you.

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2025-02-10

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From February 10th, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
    Reviced contents Before After

    Article 14 Chief Privacy Officer (CPO)

    		Hotel Shilla Co., Ltd. Duty Free Store designates the relevant department and person in charge of personal information protection to protect customer's personal information and take charge of collecting opinions and complaints about personal information as follows.

    ClassificationChief Privacy Officer (CPO)Personal Information ManagerPersonal Informationi Handler
    NameLee, JaeWonKim, BoYeonLee, JaeKyun
    AffiliationInformation Security TeamE-Commerce TeamE-Commerce Team
    PositionVice PresidentVice PresidentDirector
    Telephone1688-11101688-11101688-1110
    Emailcc.shilla@partner.samsung.comcc.shilla@partner.samsung.comcc.shilla@partner.samsung.com



    		Hotel Shilla Co., Ltd. Duty Free Store designates the relevant department and person in charge of personal information protection to protect customer's personal information and take charge of collecting opinions and complaints about personal information as follows.

    【Chief Privacy Officer】
    - Name: Lee, Jaewon
    - Affiliation: TR Information Security Team
    - Position: Team Leader
    - Telephone: 1688-1110
    - Email: cc.shilla@partner.samsung.com

    【Department in charge of Personal Information Protection】
    - Department: TR Information Security Team
    - Telephone: 1688-1110
    - Email: cc.shilla@partner.samsung.com

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2025-01-13

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From January 13th, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
    Reviced contents Before After

    5. Personal Information Sharing and Third Party Provision

    		- Recipient (transferred country, contact of security manager) : Shilla Travel Retail Hong Kong, Ltd. (Hong Kong, sangho00.kang@samsung.com), Shilla Travel Retail Pte. Ltd. (Singapore, keatsung.leong@samsung.com), Shilla Retail Ltd. (Macau, sangho00.kang@samsung.com), Hotel Shilla China Corporation (China, cc.shilla@partner.samsung.com)- Recipient (transferred country, contact of security manager) : Shilla Travel Retail Hong Kong, Ltd. (Hong Kong, dannyoungb.lee@samsung.com), Shilla Travel Retail Pte. Ltd. (Singapore, youngsub43.kim@samsung.com), Shilla Retail Ltd. (Macau, dannyoungb.lee@samsung.com), Hotel Shilla China Corporation (China, cc.shilla@partner.samsung.com)

  • Notice

    Notice of Dormant Release following Amendment of Personal Information Protection Act
    2024-05-03

    The Shilla Duty Free Account Dormancy release guide

    Dear our valued customers,
    On September 15, 2023, the personal information validity period system was abolished due to the revision of the Personal Information Protection Act.
    As a result, the Shilla Duty Free's personal information operation policy will be changed as below, and your account will be released from dormancy.

    • · Starting Date : Release dormant status sequentially from May 2024
      • Reviced contents - Even if you do not use The Shilla Duty Free Service for a long time, you will not be converted to a dormant member.
      - The Shilla Duty Free Personal Information Processing Policy 7. Revision of the period of possession and use of personal information;
      - For dormant members, change to normal members after release of dormancy.
      instructions "To update your information that has changed during the dormant period so that it can be used more safely Please update the membership information."

      If you do not agree with the changes or do not want to use the service, You can withdraw from the membership through The Shilla Duty Free website (my shilla> member information change) or the customer center.

      ☏ Customer Center: 1688-1110 / cc.shilla@partner.samsung.com

    The Shilla Duty Free Shop will always strive to provide satisfactory shopping experience for all customers.
    Best regards, The Shilla Duty Free.

    * The consent history for receiving advertising information is maintained before switching to a dormant account.
    * The consent to receive advertising information can be changed in The Shilla Duty Free website login> my shilla> Member Information Change menu.

  • Notice

    Notice on revision of Shilla Duty Free Shop’s Terms of Service
    2023-09-15

    Notice on revision of Shilla Duty Free Shop’s Terms of Service

    We sincerely thank our customers who always use our on-line duty-free shop.
    In order to provide better service, some of the terms and conditions of Shilla Duty Free have been changed.

    • 1. Reasons for revision
      • - Revision of Terms of Use due to the abolition of the validity period under the Personal Information Protection Act
      • - Improve readability by changing relevant statutes and processing policies to apply mutatis mutandis to contents that overlap with personal information processing policies
    • 2. Terms and Conditions
      • - Article 23 (Protection of Personal Information)
    • 3. Effective Date of Revised Covenant
      • - October 16, 2023

    ■ Reviced contents

    Reviced contents Before After
    Article 23
    (Protection of Personal Information)

    1. The Shilla Internet Duty Free Shop shall collect a minimum level of information necessary to perform a purchase agreement in collecting information of users. The following information shall be required, and other information shall be selective. Provided however that if the member enrolled in jurisdictions other than Korea through QR code at Off-line S Rewards Participating Stores, The Shilla Internet Duty Free Shop shall collect or use the member's personal data per enrolled jurisdiction's applicable law, the details of which are stated in the respective consent form:
    ① Regular member:
    When joining, ID, password, customer number, name (English), gender, date of birth, e-mail address(e-mail address of employees of partership companies), mobile phone number, Issuing Place of Passport. However, the following exception is applied: i) members who join through the SNS would not provide his or her member ID and password. ii) members who are not Korean nationality would not provide his or her iPIN(CI, DI). iii) If you sign up through the QR code membership subscription system, your passport number, passport expiration date, and name (English as in passport) are collected.
    ② Collected information when regular member uses a specific services
    - When creating Shilla prepaid card, name (English as in passport), passport number, the expiration date of passport.
    - When utilizing On/Off-line S Rewards Services, name (English as in passport), passport number, the expiration date of passport.
    - When purchasing, name (English as in passport), passport number, the expiration date of passport, credit card information, bank account information, point transaction information, departure information(departure place, departure date, flight number, destination), operator information(when applying for a cash receipt)
    ③ SNS member:
    name (English), date of birth, e-mail address(e-mail address of employees of partership companies), mobile phone number, Issuing Place of Passport.
    ④ Non-member:
    When purchasing, name (English as in passport), passport number, the expiration date of passport, date of birth, e-mail address, departure information(departure place, departure date, flight number, destination), credit card information, operator information(when applying for a cash receipt)
    ※ Other information generated during service use process or business process - Service usage record, connection log, cookie, connection IP information, payment record, suspension record
    - (When using mobile device) Terminal identification number (UUID), terminal OS information, terminal model name, PUSH dispatch key, token for PUSH, receive PUSH or not UUID: universally unique identifier, A unique value of an arbitrarily created application rather than an assigned value of a terminal
    2. When the Shilla Internet Duty Free Shop collects personal information by which a user’s identity may be discerned, it must obtain consent from the user.
    3. The Shilla Internet Duty Free Shop may not use for other purposes or provide to a third party the provided personal information without consent from a relevant user, and the Shilla Internet Duty Free Shop shall be held liable therefor. Provided, however, that exceptions shall be made in each of the following cases:
    ① Where the Shilla Internet Duty Free Shop informs a shipper or a minimum level of information of a relevant user for shipping purposes (name, address, telephone number);
    ② Where the Shilla Internet Duty Free Shop provides personal information in a form that may not identify a specific individual as necessary to execute statistics, conduct academic research, or conduct market investigations;
    ③ Where it is necessary to settle amounts for transactions of goods, etc.;
    ④ Where it is necessary to identify the user in order to prevent the personal information from being misappropriated; or
    ⑤ Where there is a relevant provision of the laws or is otherwise required under applicable laws.
    4. Where the Shilla Internet Duty Free Shop is required to obtain consent from a relevant User under Section 2 or 3, it shall in advance specify or notify the matters prescribed in Article 22 Section 2 of the Act on Promotion of Utilization of Information Communication Networks, etc. including the identity of an authorized person for personal information management (his or her affiliation, name, telephone number, and any other contact information), the purpose of collection and use of information, relevant matters for provision of information to third parties (recipients, the purpose of provision, the content of information to be provided), and the User may at any time withdraw such consent.
    5. Users may at any time request the Shilla Internet Duty Free Shop to access or correct errors on their personal information held by the Shilla Internet Duty Free Shop, and the Shilla Internet Duty Free Shop shall have the obligation to take necessary measures without delay in this respect. Where a User requests the Shilla Internet Duty Free Shop to correct errors, the Shilla Internet Duty Free Shop shall not use the personal information until it corrects the errors.
    6. The Shilla Internet Duty Free Shop shall limit access to personal information on a need-to-know basis and minimize the number of employees handing such personal information. 7. When the Shilla Internet Duty Free Shop or a third party having received personal information from the Shilla Internet Duty Free Shop has fulfilled the purpose of collection and provision of personal information, it shall destroy the personal information without delay.
    8. The Shilla Internet Duty Free Shop shall not in advance collect information necessary to perform a purchase agreement when a User subscribes to membership (or this purpose, the Shilla Internet Duty Free Shop shall divide types of each member and differentiate personal information to be collected). However, an exception shall be made where the Shilla Internet Duty Free Shop is required to verify the User’s identity before a purchase agreement in order to perform obligations under relevant laws, and collects a minimum level of specific personal information. Also, if a Member agrees in one’s own decision when joining the membership for his or her own convenience, the required information necessary to perform a purchase can be collected in advance.
    9. The Shilla Internet Duty Free Shop shall not place a default selection on the column of consent regarding the collection, use, and provision of personal information. Also the Shilla Internet Duty Free Shop shall specify in detail the services to be restricted when a user refuses to consent to the collection, use, and provision of personal information, but it shall not restrict or refuse to provide services for membership subscription, etc. on the ground that the user refuses to consent to the collection, use, and provision of personal information except for the required collection items.
    10. The Shilla Internet Duty Free Shop shall send a 30 days prior notice to a Dormant Member (who does not use services for 12 months or for a certain period the Member prescribes) that the Member’s account will be put into a temporary hold per Article 39-6 and Article 48-5 of Enforcement Decree of the PERSONAL INFORMATION PROTECTION ACT. and if the Member does not respond within the period prescribed in the notice, the Shilla Internet Duty Free may put the Member’s account into a hold. In this case, such member’s personal data and data related to using our services shall be disposed of or separately stored and may be re-collected or restored if requested by the Member.

    In order to provide services smoothly, the company safely processes and protects users' personal information in accordance with laws and regulations related to personal information protection. Details related to the processing and protection of personal information can be found in the personal information processing policy. If a member subscribes through a QR code from an offline S Rewards affiliate located outside of Korea, the company collects personal information in compliance with the laws and regulations of the relevant country. In this case, please refer to the relevant country's consent form for personal information use for more information.

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2023-08-24

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From August 24th, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
      • Reviced contents Before After
      Article 5
      Matters Concerning the Installation / Operation of the Automatic Collection Device of Personal Information and Its Rejection

      Add New Content

      D. Hotel Shilla CO., LTD Duty Free Store works with Microsoft Clarity to improve Internet services through behavioral metrics, heatmaps, and session replay features, using cookies and other tracking technologies. All text data is collected after being masked, and cookie collection can be rejected through [C. How to deny cookie settings]. For more information about how Microsoft collects and uses the data, please check the Microsoft Privacy Statement.

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2023-05-25

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From May 25th, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
      • Reviced contents Before After
      Adding methods of personal information access, correction, withdrawal, and withdrawal of consent
      (Detailed existing Article 9 items)

      Article 9. Rights of Users and Legal Representatives and How to Exercise Them

      A. Customer may at any time request to view, correct, delete, suspend or withdraw consent from registered customers. If you wish to view, correct, delete, suspend, or revoke your consent, please click on the "Member Information (MY Shilla)" menu to view or correct your personal information, or reach to the representative (1688-1110). If you contact us by phone or e-mail, we will process your identity without delay.
      B. If a customer requests correction of an error in personal information, we will not use or provide the personal information until we have completed the correction. Also, if wrong personal information has already been provided to a third party, we will notify the third party without delay and correct the result of the correction.
      C. Hotel Shilla Co., Ltd. Duty Free Store shall process the personal information requested to be deleted by the customer in accordance with the law of Retention and Use of Period and other regulations. Also, we treat it so that it cannot be read or used for other purposes.
      D. Please enter your personal information accurately to prevent unexpected accidents. The responsibility of the accident caused by the incorrect information entered by the customer belongs to the customer himself and if he / she inputs false information such as theft of other information, membership may be cancelled.
      E. You have the right to protect your personal information and to protect yourself and not to infringe on the information of others. Please be careful not to leak personal information of the customer and be careful not to damage the personal information of others including post. If you do not fulfill such responsibilities and damage the privacy and dignity of others, you may be punished under the relevant laws and regulations.
      F. The exercise of the rights under the A may be made through the legal representative of the information entity or the authorized representative. In this case, you must submit a power of attorney according to Form 11 of the Enforcement Regulations of the Personal Information Protection Act.

      Article 9. How to view, correct, cancel membership and withdraw consent from personal information

      A. Customers can view or correct registered personal information and withdraw from membership at any time.
      ① After logging in to the homepage, you can view or modify your personal information through the [MY Shilla > Member Information] menu.
      ② Membership withdrawal is possible from the [MY Shilla > Member Information > Withdrawal] menu after logging in to the homepage.
      ③ If you contact the customer service center by phone (1688-1110), in writing, or by e-mail, we will take action without delay through the identity verification process.
      ④ However, if there are undelivered product details for purchased items or if cash equivalent points/deposits are held, membership withdrawal will proceed after delivery of the items is completed and points are refunded.
      B. If a customer requests correction of an error in personal information, the information will not be used or provided until the correction is completed. In addition, if wrong personal information has already been provided to a third party, we will notify the third party of the result without delay so that correction can be made.
      C. Hotel Shilla Duty Free Shop handles personal information requested to be deleted by customers in accordance with the period of retention and use of personal information collected by Hotel Shilla Duty Free Shop and as specified in other laws, and makes sure that it is not viewed or used for any other purpose.

      Article 10. Rights of users and legal representatives and how to exercise them

      A. Customers can view, correct, delete, suspend processing, or request withdrawal of their registered personal information at any time, and the exercise of rights accordingly can be done through an agent, such as a legal representative or a person entrusted with the information subject. In this case, you must submit a power of attorney in accordance with the [Notice on Personal Information Processing Methods] of the Personal Information Protection Commission, Attachment No. 11.
      B. Customers are requested to prevent unexpected accidents by entering their personal information accurately and up-to-date. Customers are responsible for accidents caused by inaccurate information entered by customers, and membership may be lost if false information is entered, such as stealing other people's information.
      C. Customers have the right to have their personal information protected, as well as the obligation to protect themselves and not infringe on other people's information. Be careful not to leak your personal information and be careful not to damage other people's personal information, including posts. If you fail to fulfill these responsibilities and damage the personal information and dignity of others, you may be punished under relevant laws and regulations.

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2023-03-30

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From March 30th, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
      • Reviced contents Before After
      Article 6. Consignment of Handling Personal Information A Company Who Is Entrusted (Processor) : THE SMC GROUP A Company Who Is Entrusted (Processor) : COLEO MARKETING GROUP

  • Notice

    SHILLA DUTY FREE Membership revamp notice
    2023-02-03

  • Notice

    Notice the Revision of Personal Information Processing Policy
    2023-02-01

    Notice the Revision of Personal Information Processing Policy

    We sincerely thank our customers who always use our on-line duty-free shop.
    From February 1st, as the privacy Policy of Shilla Duty Free will be revised, we inform you as below.

    • - Reviced contents
      • Reviced contents Before After
      Article 5
      Personal Information Sharing and Third Party Provision

      Recipient (transferred country, contact of security manager)

      Shilla Travel Retail Hong Kong, Ltd. (Hong Kong, sangho00.kang@samsung.com), Shilla Travel Retail Pte. Ltd. (Singapore, keatsung.leong@samsung.com), Shilla Retail Ltd. (Macau, sangho00.kang@samsung.com)

       

      Shilla Travel Retail Hong Kong, Ltd. (Hong Kong, sangho00.kang@samsung.com), Shilla Travel Retail Pte. Ltd. (Singapore, keatsung.leong@samsung.com), Shilla Retail Ltd. (Macau, sangho00.kang@samsung.com), Hotel Shilla China Corporation (China, cc.shilla@partner.samsung.com)

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