Sharing Nature’s Stories, THEFACESHOP a brand that shares the benefits of nature. THEFACESHOP gets inspired by the nature and believes that the root of beauty comes from the nature, setting the motto as ‘Natural Story’ since its establishment in December, 2003. The brand’s philosophy lies in connecting the secrets of nature’s beauty to the customers through excellent ingredient in the best quality and a reasonable price. This has led THEFACESHOP to be admired by many customers who love nature and to develop into a naturalism-brand. Ever since the opening of the first store in December 2003, in Myeong-dong, Korea, THEFACESHOP has been making a stable growth and caused a sensation to the nation’s cosmetic industry. After merging with LG Household and Healthcare, an upgrade in the products’ quality and variety has been made through technical alliance with LG, providing customers products as worthy as a number one brand. Currently, THEFACESHOP has 2,600 stores in 29 countries including the U.S., Japan, China, Australia, Malaysia, and many more. As a global beauty brand that represents Korea, THEFACESHOP endlessly innovates and seeks for uniqueness as a ‘Record Breaker’ in order to promote the brand’s excellence around the globe.