Van Cleef & Arpels is a luxury jewelery brand born from a love story that presents immortal works of noble beauty and true luxury that transcends generations. The brand was founded in 1906 by the marriage of Alfred Van Cleef, son of a diamond cutter, and Estelle Arpels, daughter of a gemstone dealer. , has been writing some of the most beautiful chapters of jewelry history for over 100 years. Van Cleef & Arpels' values and philosophy have been passed down to perfume, and 'First', which received attention as the world's first jeweler's perfume in 1976, is still loved all over the world as an immortal masterpiece to this day.
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