“When your initials are enough” Prudence, quality, and impassable craftsmanship ? Ever since it was established in 1966 B.VENETA has set the standards for luxury brands. It is famous for its leather products produced by Italy’s finest leather master artisans. B.VENETA’s motto of “When your own initials are enough’ shows their confident and distinctive brand philosophy. Thorough craftsmanship, innovative design, modern practicality and using finest materials are B.VENETA’s 4 principles. Furthermore, B.VENETA’s love for its atelier does not change. Even today, B.VENETA’s atelier has skillful artisans who are uniting innovative designs and traditional industrial arts. B.VENETA produces its products in a distinctive method with artisans and designers cooperating with each other, and with their unique leather-weaving technique called ‘intrecciato’ (also their mascot) clearly shows their spirit. Seeing Beauty Including the mind into a perfume is a difficult task. This solution B.VENETA was found by legendary photographer Bruce Weber. Weber; a photographer with superhuman abilities, he can catch the moment of truth into a photograph. From the photograph shooting with minimal artifacts taken place in South Florida, Weber and Thomas Maier, and Nine D’Urso created an advertising campaign which showed a sense of style, delicacy, and uniqueness.