Brand details

 Paul Brial, that started off with the inspiration from the beauty of a Ballet that bloomed in France in Renaissance Period of the 15th century and a Ballerina who expresses the elegance, line, body and dignity, is the result of the project and efforts that were put in for the manufacture of the products with the concepts of art, culture, beauty, excellence, communication and creativity.
For the Fashion Leader with sophisticated taste that changes the value of a product into a cultural value, the Paul Brial Watch made with Swiss Basel’s technology and ISO 90001 Quality Management System and the Paul Brial Jewelry Collection with basic and classic designs that are handmade with exquisite quality for every season provides delicate beauty.
The Paul Brial Portfolio that targets for the “excellence” by combining the classic design DNA with contemporary style is another way to express yourself.
“Paul Brial provides delicate beauty to the fashionable consumers.”

Anonymous My Shilla

Membership level

  • Offline Membershipbronze
  • Online Memberships1
  • Mileage

My Shopping Hours Notification message

Exchange Rate Calculator

  • $USD
  • ¥THB0
  • ¥VND0
  • ¥MYR0
  • ¥PHP0
  • ¥IDR0
  • ¥RUB0
  • ¥CNY0
  • ¥JPY0
  • ₩KRW0

Viewed Items Select All

Cart See more

Total payment amount
  • $

Delete Order now

Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" ( with "Estimation of estimated tax amount".