IAB STUDIO is derived from the initials of the phrase “I’ve Always Been,” symbolizing continuity, constancy, and things that have remained unchanged over time. The name reflects the identity of the three founders, friends since childhood, and the crew members who have shared a long journey together. Since 2013, IAB STUDIO has explored a wide range of creative projects, including artwork, design, and directing, expanding its artistic footprint across multiple fields. The crew consists of individuals who each hold diverse professions, such as musicians, writers, and professors, while simultaneously engaging in the activities of IAB STUDIO. The origins of IAB STUDIO apparel began with creating workwear that could be worn comfortably during production. Since then, IAB STUDIO has applied this philosophy to its products, maintain a clean and minimal logo design. The brand continues to expand through collaborations across various genres, including sports, F&B, gaming and more, with no limitations on partners. Notable collaborations include ASICS, OBEY, League of Legends, Nike, Samsung, Yonex, Lotte, Ottogi, and numerous public institutions, corporations, broadcasters, and brands. In addition, IAB STUDIO produces uniforms not only for general consumers but also for companies where sense of belonging is essential. Corporate partners such as Dosan Infracore, ITBC, Hyundai Mobis, and SK Telecom has participated in uniform projects designed for everyday comfort. Since 2023, IAB STUDIO has further expanded its reach by becoming the official uniform sponsor of the KIA Tigers, a professional Korean baseball team, marking yet another step in its ongoing growth into new fields.