The method of art appreciation has changed from something you see to something you could experience it on your own. For example, you could get a tattoo on your body or take a photo of your face and an art work in one frame at a museum. In the meantime, several artists noticed on the rapid spread of the instant gel nails and created the URBANSCAPE, which aims on making people to consume their art works in daily life by providing top qualitied visual art and fashion design in the form of gel nail. The artists are creating the gel nail by putting their craftsmanship together to create the best patterned design “not just for women”, but “for the whole world”. As their core identity lies on the “artistry”, the Brand carries out various collaborations with artists in other artistry field and exports the products globally, spreading the creativity of Korea.
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