Brand details
Launched in its native Greece in 1982, and fueled with early and unprecedented success both within and outside of those borders, the company’s brand identity has long been steered by a deep global sensibility. Today, Folli Follie’s core philosophy is the original design and sale of a fun, versatile, and affordable luxury collection designed to meet the varied and dynamic needs of trend-conscious women and girls worldwide. Folli Follie established itself as a true pioneer in the market when it introduced, amongst its first collections, unique jewellery creations made of silver combined with murano glass and later on complete jewellery collections made of stainless steel in silver or gold colour combined with diamonds - a trend followed by many others. In 1982, Folli Follie founded in Greece by Mr. Dimitris Koutsolioutsos, President and his wife Ketty. First store opens in downtown Athens. Folli Follie in Asia and Japan has over 365 points of sale, whereas overall the company has a presence in 31 countries with more than 600 points of sale, in­cluding shops in the most fashionable streets of the world’s major cosmopoli­tan cities: London (Oxford Street, Regent Street), Hong Kong, New York, Sydney, Dubai, Athens, Shanghai, Beijing, Seoul, Honolulu, Johannesburg, Pretoria, Cape Town and Macau p>

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Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" ( with "Estimation of estimated tax amount".