SNIDEL BEAUTY is a beauty cosmetic brand that was created by a popular Japanese fashion brand, SNIDEL in 2021. With the motto "Sustainable Mode, Clean Beauty", SNIDEL showcases a fashionable mood reinterpreting its own "Street & Formal" vibe. Based on the know-how by MASH GROUP which develops SNIDEL BEAUTY, it showcases a unique season collection that combines fashion and beauty organically, and creates a strong synergy such as causing a 'sold-out crisis' in Japan. In addition, the brand develops products rich in natural ingredients and plant-based oils, use recyclable packaging to realize clean and sustainable beauty, and suggest a new lifestyle for modern women through products that emphasize sustainable trends and excellent performance.
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