About TAG Heuer

Founded in 1860 in Swiss Jura Mountains by Edouard Heuer, TAG Heuer is a luxury watch brand belonging to the world-renowned luxury group LVMH. Based on four manufactures located in a La Chaux-de-Fonds, Switzerland, the company operates in 139 countries with approximately 1,900 employees. Its global network includes 2,300 point of sale and 260 boutiques, and purchases are also available online via the official website at www.tagheuer.com

For more than 165 years, TAG Heuer has embodied a truly avant-garde watchmaking spirit, demonstrating continuous technological innovation, from the invention of oscillating pinion for mechanical stopwatches in 1887, the Micrograph in 1916, and the Calibre 11 in 1969, the first automatic-winding chronograph movement, to the launch of brand’s first luxury smartwatch, the Connected, in 2015. Today, the brand presents core collections designed by Jack Heuer such as Carrera and Monaco, alongside Aquaracer, Formula 1, Link, and Connected watch collections.

Guided by its philosophy “Designed to Win,” TAG Heuer continues to expand its heritage of bold innovation, perseverance, and outstanding performance. The brand’s major partnerships and ambassadors reflect its commitment to pushing boundaries and achieving excellence at the most decisive moments.