1. Safety
1) Manufacturing Plant
a) Plant Name: Natural Way
b) Special Notes:
Produced in facilities compliant with HACCP (Hazard Analysis and Critical Control Points) and GMP (Good Manufacturing Practice for Health Functional Foods).
Adherence to hygienic manufacturing processes through strict quality control.
2) Ingredients
a) Presence of Chemical Additives: Minimization of unnecessary additives, designed based on naturally derived ingredients.
b) Characteristics by Ingredient
※ This product is classified as a general food (mixed beverage) and is designed for daily food consumption, not for the purpose of preventing or treating diseases.
1) Main Ingredient / White Tomato Concentrate (Made in Israel)
Uses white tomato extract rich in phytoene and phytofluene, unlike regular tomatoes.
A key ingredient for clear and radiant energy.
2) Main Ingredient / Glutathione (Yeast Extract)
An ingredient widely used for maintaining vitality in modern people.
A blend that creates synergy with white tomatoes.
3) Main Ingredient / Vitamin C
A representative antioxidant nutrient that provides daily vitality.
Formulated in appropriate amounts within food standards.
4) Secondary Ingredient / Low Molecular Weight Fish Collagen
Contains collagen in a low molecular weight form optimized for absorption.
5) Secondary Ingredient / Elastin, Hyaluronic Acid
A balanced blend of representative auxiliary ingredients for inner beauty.
6) Secondary Ingredient / Apple Concentrate and Natural Flavoring
Achieves a refreshing and sweet taste without the characteristic fishy odor of raw ingredients.
2. Marketability
1) Monthly Sales: Approx. 500 million KRW (Estimated)
2) Market Size of the Category: Approx. $29.2 billion (based on the global inner beauty and functional beverage market)
3) Key Target:
Women in their 20s to 40s who want to conveniently take care of their inner beauty amidst a busy daily life
Consumers seeking to regain dull vitality and those who engage in frequent outdoor activities
4) Differentiation from Other Brands:
Increased convenience of absorption and consumption through a liquid shot form rather than cumbersome powder or pill forms
Establishing a premium image by packaging highly concentrated white tomato extract in a vial
A refreshing apple flavor that even taste-sensitive consumers can drink without aversion
3. Key Selling Points
Certified differentiation details to be listed on the Market Kurly dedicated product details page
1) Convenient 'Vitality Shot' Routine: An inner beauty habit completed with just one bottle a day, instead of multi-step skincare or supplements
2) Use of Premium White Tomatoes: Emphasizing ingredients containing colorless carotenoids (Phytoen and Phytofluen) not found in regular tomatoes
3) Solid Inner Beauty Synergy Blend: White Tomato + Systematic formulation of Glutathione + Collagen + Vitamin C
4) Delicious and light consumption: Reduces sugar and calorie burden, while the liquid form ensures rapid absorption and a delicious flavor.
5) Caffeine-free vitality boost: Fills morning energy with naturally derived ingredients without relying on caffeine.
6) Uniqueness of the vial packaging: Highly portable, with a luxurious package design perfect for a gift for yourself or acquaintances.
7) Transparent manufacturing process: Secures reliability through Natural Way's technology and manufacturing in HACCP/GMP certified facilities.
4. Distribution Channels
1) Online distribution channels: Olive Young online mall, company website, Coupang, Market Kurly, KakaoTalk Gift.
2) Offline distribution channels: Olive Young offline stores, pop-ups and store entry in major department stores (Shinsegae, Lotte).
5. Health Functional Food Status: NO
- (If not a health functional food) Reason for not being a health functional food: Designed as a mixed beverage (general food) to maintain the natural taste and ingredients of the highly concentrated liquid raw materials, allowing consumers to consume it enjoyably and conveniently like an everyday drink rather than medicine.