
Shu Uemura, named after its founder and legendary japanese make-up artist Mr. Shu Uemura, has been breaking the boundaries of beauty creation for over 50 years. Inspired by a professional spirit of make-up artistry, Shu Uemura was shaped on the founder’s holistic philosophy that “beautiful make-up starts with beautiful skin.” steeped in the tradition that quality skincare is essential to creating artistic make-up expression; Shu Uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.
SHU UEMURA
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18-hour longwear liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe.
Unlimited Breathable Lasting Foundation evaporates into a thin layer that is half the thickness of standard foundations. This longwear foundation has a unique stretchable texture that holds pigments in place.
The sponge-like powders absorb sebum and sweat, giving you a fresh look all day long. With shades tailor-made for Asian skin tones.