FLOWFUSHI is a popular Japanese drugstore cosmetic brand started in Tokyo in 2011. It was founded by two people who had no experience in cosmetic business. Nevertheless, FLOWFUSHI soon found success when its debut product Motemascara reached number one in Japanese sales in the category of mascaras containing skincare ingredients (in 2011-2013). Since then, each of new product released has become a huge hit, one after other.
FLOWFUSHI’s philosophy is “To remove all limitations and liberate women, to allow being beautiful a possibility once again. For beauty unheard of in this world and unseen by anyone before”. “Liberate Beauty” is its term that encapsulates this philosophy.
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Anonymous My Shilla
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