Brand Story: Blue sky of a fine spring day and the rhythmic lovesong by a lark that flies freely in the beautiful environment, TirrLirr. It is a fashion jewelry brand that is beautiful and sensuous like a poem to young women in their 20~30s living a free and lively life like a lark. Brand Concept: Natural & Romantic Poetry - Romantic brand image with nature as a motif. Lovely & Freely - lovely but not straight-ahead. Cool and provocative, creative design loved by fashion leaders who pursue their own way of styling. Dazzling & Luxury - uniqueness which not everyone is allowed. A style with splendor and dignity that is only for you who is the center of the world. Brand Symbol: Tuly - The singing lark - TirrLirr's mascot is a tulip shaped lark, a poet in a forest. It is a lively soul that has noble elegance like a princess. It represents a star princess who has her own dream and lovely ability to make the world beautiful and shiny.