MISSHA

Brand details
MISSHA was established in 2000. It was the first South Korean beauty brand to sell low-priced cosmetic products. In the first few years, all Missha products were priced at 3,300won (US$3). It began without any shop, just online store called “beauty net”. As the main slogan ‘Quality base Missha’ states, the basic marketing strategy of MISSHA is to provide better quality products at a low price to the mass market. Cosmetics and skin care are no longer a luxury, in fact, they have become everyday must have items that have even stepped over the boundaries of gender. Missha is surrounded with steeply priced competitor’s cosmetics; it is our mission and goal to normalize such extravagant pricing. We firmly believe that we can only accomplish this through constant support and interest from our Missha loyalists that have been steady and strong with us ever since the first day of opening.

Anonymous My Shilla

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  • Offline Membershipbronze
  • Online Memberships1
  • Mileage

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Note when purchasing duty free items

  • Purchase and exemption limit
    - There is no purchase limit for foreigners leaving Korea.
  • Bringing duty-free items to Korea
    - When entering Korea, if you exceed the allowable duty-free limit of travel, you must pay the tax after voluntarily declaring to customs.
    - If not declared voluntarily, additional tax may be levied or subject to penalties under the customs law.
    - When entering Korea by carrying duty-free items, the total amount of duty-free purchase is up to $ 600.
  • Exchange/refund
    - You can request an exchange refund via international mail directly from overseas. If you enter Korea with more than $ 600 of duty-free goods, you will be entitled to an exchange refund only by declaring your goods at the customs office.
  • Guides on the tax amount
    - When the goods are imported exceeding the exemption range, the estimated tax amount can be checked through "Customs tax website" (www.customs.go.kr) with "Estimation of estimated tax amount".